Fans of local high school basketball may have noticed we are carrying Lady Cougars basketball on the air again. There was some outcry when we made the decision to air only the boys varsity games this season.
From a business standpoint, it was an easy decision. Yes, as a local radio station we are there to serve the community but we are also a business. To be blunt: we’re there to make money. It’s how I’ve earned a living for the last two decades.
Initially, a decision was made to not air Cougar basketball this season. The money just wasn’t there as far as advertisers go. Another victim of this recession depression economic downturn. Then a compromise was made to go with boys varsity only after a few local advertisers stepped up at the last minute.
After the first two or three broadcasts, the emails and phone calls started coming in. Even our announcers at the game were being hounded by fans wanting to know why the Lady Cougars were dropped. And, again, to be honest, we were lucky to be doing anything at all.
Rumors swirled that an AM competitor was going to pick up the games.
Then one day last week I got a call from someone who shall remain anonymous (but it’s someone well-known and an important figure in this community). This person said they could probably get us some advertiser support to get the girls games back on the air. After a day or two of working out the details with our sales staff, we had a deal. A local business, wishing to remain nameless, basically wrote us a check to cover the cost of covering the Lady Cougars. And in return they wanted no ads or mentions of any kind.
It’s only for ten games at this point, however. I think they wanted to do more (there are about twenty games left) but they really came through and we’re back on the air with the games for now.
You see, it costs less to do only the boys games. You have to pay the announcers extra to work the girls games, the producer (me) gets paid by the hour, there’s the cost of the phone line and the time that you use it, gas mileage, etc. We also invested a lot of money in new equipment before football season that gives our sports broadcasts that clear, in-studio sound rather than that tinny cell phone signal. We invested in our own static IP address for it.
Problem is, soon after we did all this, advertiser support dwindled simply because many businesses have had to cut back on their advertising budgets. We have a terrific sales staff but they were hitting roadblocks when getting folks to commit long-term to a 30-game season.
But thanks to the generous (and anonymous) benefactor, Lady Cougar basketball is back on the air. And right after we announced this, another advertiser came on board.
After having produced Cougars sports on the radio for sixteen seasons (…and am just realizing some of these kids weren’t even born when I started!!!…) I know all too well what local sports means to this community. And I really enjoy working the games from the studio.
Welcome back, ladies.
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